Adaptation & transcreation
Beyond translation: we adapt and recreate your content so it resonates with every audience.
Adaptation
Your message tuned to your target audience, beyond just the words: references, tone, format and cultural codes adapted to the target market.
- ›Adaptation to the target market and culture
- ›Adjustment of references, units and formats
- ›Localization of web and digital content
- ›Respect for local codes and sensitivities
Transcreation
When meaning is not enough: we recreate your message so it carries the same emotion and impact in another language.
- ›Slogans, campaigns and brand content
- ›Recreation of intent and emotion
- ›Wordplay and punchy phrasing
- ›Close collaboration with your marketing teams
What we adapt
Adaptation and transcreation recreate a message’s impact in another language or for another audience, beyond literal translation.
- Slogans and taglines
- Product and campaign names
- Brand messaging
- Advertising scripts
- Web content and campaigns
- Videos and scripts
- High-impact presentations
- Social media content
- Localization for a market
- Adaptation of tone and references
- Harmonization with brand identity
- Variations by audience
Case studies
Most of our clients have been with us for years: we’ve become a true extension of their team. Here is what that looks like in practice.
High-impact campaign
A brand wants the same effect in both languages, not just a mere translation.
Transcreation: we recreate the message, wordplay and emotion for the target audience.
A campaign that hits just as hard in each language.
Localization for a market
Content must resonate with a new audience, with its own references.
Adaptation of tone, examples and cultural references.
A message that sounds local, never translated word for word.
Your brand’s voice, in both languages
Every campaign starts from scratch: the brand voice gets lost from one adaptation to the next.
A dedicated creative team that knows your brand platform and your target audiences.
A consistent voice, campaign after campaign, across all your markets.
Frequently asked questions
What is the difference between adaptation and transcreation?
Adaptation tweaks your content to the target market and culture (references, formats, codes). Transcreation recreates your message so it carries the same emotion and impact in another language.
When should I use transcreation?
Slogans, advertising campaigns, brand content, wordplay: anything that must persuade as much as inform.
What’s the difference between adaptation and translation?
Translation faithfully renders meaning; adaptation, or transcreation, recreates the impact, emotion and intent for another audience or language.
Do you adapt cultural references?
Yes. We adapt the tone, examples and references so the message resonates with the target audience.
Can you propose several variations?
Yes. For creative content such as slogans, we can propose several options for you to pick from.