Marketing translation & transcreation
For brands and communications teams. A balance between fidelity to the message and adaptation that hooks your target audience.
Our marketing expertise
In marketing, translating isn’t enough: you have to recreate impact. From product sheets to slogans, we adapt and transcreate your content so it resonates with every audience, with human accountability and a traceable process.
What we translate
- Web content and campaigns
- Product sheets and instruction sheets
- Presentations and brand communications
- Newsletters and social media
- Slogans and taglines (transcreation)
Why entrust us with your content
- Fully human oversight, never delegated to a machine
- Documented, traceable process from intake to delivery
- Transcreation to preserve impact and emotion
- OTTIAQ member language professionals, CVs and diplomas on request
Our marketing transcreation process
In marketing, translating isn’t enough: you have to recreate impact. Our method combines brand understanding, creativity and independent revision.
Brief and brand understanding
We pin down your intent, audience, tone and key messages before even touching the text.
Transcreation by a creative writer
A specialist recreates the message so it lands in the target language, rather than translating it word for word.
Independent revision
A second language professional checks accuracy, tone and impact, and harmonizes with your brand identity.
Validation and variations
Final check, variant options where useful, and ready-to-publish delivery in the agreed format.
The marketing content we adapt
From a slogan to a full campaign, we adapt your content so it resonates in every language.
- Slogans and taglines
- Product and campaign names
- Brand guidelines and messaging
- Advertising scripts
- Websites and landing pages
- Social media posts
- Newsletters and emails
- SEO and keywords
- Product sheets and catalogues
- Brochures and flyers
- Press releases
- Presentations and sales pitches
Case studies
Most of our clients have been with us for years: we’ve become a true extension of their team. Here is what that looks like in practice.
Campaign slogan
A brand launches a national campaign and wants the same impact in both languages.
Transcreation by a creative writer: we recreate the wordplay and emotion, not just the words.
A slogan that lands just as well in one language as in the other.
Website and landing pages
A company wants to convert in both languages, not just be understood.
Adaptation of tone and calls to action, aligned with the brand identity.
Pages that ring true and convert in both markets.
Your campaigns, season after season
Campaigns all year round, for demanding brands.
A creative team that knows your brands, your tones and your no-gos, available at the pace of your launches.
Campaigns that ring true every season, without re-explaining the brand.
Frequently asked questions
Do you offer transcreation?
Yes. For slogans, campaigns and brand content, we recreate the message so it carries the same emotion in the target language.
Do you adapt to the target audience?
Yes. We adjust tone, references and cultural codes so your message hooks the right audience.
What marketing content do you translate?
Web content, campaigns, product sheets, presentations, newsletters, social media and slogans, among others.
What’s the difference between translation and transcreation?
Translation faithfully renders meaning; transcreation recreates the impact, emotion and intent so the message lands in the target language. Marketing often calls for the latter.
Do you adapt wordplay and slogans?
Yes. We recreate wordplay, taglines and slogans so they work in the target language, rather than translating them literally.
Can you respect our brand guidelines and tone?
Yes. We start from your brief, guidelines and key messages to stay true to your brand identity.